DorothyPerkins.com has completely revamped its image – and its new style seems to be working really well with customers.
The site decided to go for a more modern and edgy look, differing from its floaty feel of the past.
A specific feature that DorothyPerkins.com is getting more use out of is the way they put items of clothing together in outfits for specific days. I.e. they currently have outfits for ‘Hazy Days’ all grouped together.
This makes it easy for customers to see what matches with what, and how versatile pieces of clothing are when you want to channel a specific vibe.
Not a lot of sites utilize this feature the way Dorothy Perkins does, and I think it is a major asset that a lot of retailers are missing out on.
Apart from the revamp, the site also currently has a sale that sees discounts of up to 70%, an offer where you can buy 4 for 3 in their holiday shop, and a reduction of 10% off your next order if you sign up to their newsletter.
What with the economy in such a mess, high street retailers are constantly feeling the pressure to adjust their prices and make the customer feel like they are getting more for their money.
This is the perfect opportunity to help boost the economy and grab yourselves a bargain!
I would really like to know what our readers’ opinions are about this new site – how well do you think it will do?
The Hazy Days section has a lovely choice of laid back, floaty clothing that is perfect for relaxing and chilling out in.
For easy, relaxed and versatile style, you can’t choose better than this mink corded embellished top from DorothyPerkins.com.
This top is both pretty and feminine, but can also be toughened up with leather/boots for an edgier look.
Neutrals/nudes are bang on trend this summer too, and the simplicity of this top works in its favour.
This is priced at £22, but is eligible for the ‘buy 4 for 3 holiday shop offer’.
It is available in sizes 6 to 20.
This can be work on its own in summer (if you are brave about baring your legs!), or teamed with leggings/jeans for a refreshing autumn/winter look.
If you spend over £75 or more, you are also eligible for free delivery.
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