After putting their name to a line of home wear, fragrances and an assortment of other fashionable products, the Kardashian sisters have launched Kardashian Kurves – a line for Sears creating a stylish plus size denim collection. The reality sisters may not be plus sized themselves, but they certainly do have and love their curves – and that’s what Kardashian Kurves is all about. It IS possible to find a pair of well fitting jeans!
In addition to launching Kardashian Kurves, the sisters have announced the Kardashian Kurves Contest where the winner will pose with the sisters in the Kardashian Kurves advertising campaign.
To enter, visit the link on Facebook and submit a full-length photograph of yourself wearing denim jeans along with what being “kurvy” and “konfident” means to you. (Their spelling, not ours!)
“Krazy” spelling aside, it is refreshing to see a brand with as much influence as the Kardashians take a stylish and plus size brand to a wider audience such as Sears. The Kardashian Kurves collection isn’t afraid to feature skinny fits and bold colours, with a selection of bright reds, blues and even white scattered amongst the more traditional blacks and darker denims. This isn’t about what is deemed “flattering” – this is a collection designed to make the ladies who wear it feel empowered, fashionable and every bit as on trend as their slimmer counterparts.
We are loving the Kardashian Kurves range here, with our eyes in particular on the bright red denim. We feel they’re perfect for Autumn tucked into some weathered boots! What are your favourite pieces from the range, and have you entered the competition?* = Lien partenaire