Are you planning a trip to Paris? Well, don’t forget to visit the Giani Forté store which has planned to open soon on the Champs Elysées. Giani Forte is a French brand that has been dressing plus size women since 1991. The launch of Giani Forté on the Champs Elysées heralds a change for plus size fashion as the store brings plus size high end fashion to Paris.
Our sister magazine Ma Grande Taille are great fans of Giani Forte, whose models are well known to all of our readers, Johanna Dray and Anne-Sophie Rebboah, winner of Ma Grande Taille great cast 2010. New and beautiful photos of these young women also illustrate the launch of the new shop Giani Forte, located on the most beautiful avenue in the world: the Champs Elysées. While Americans are struggling to open stores on the Champs (eg: Banana Republic, Abercrombie & Fitch), it is good to see a good plus size French brand embracing the challenge of opening on the Champs Elysees. Giani Forte will open in March 2012.
Giani Forte released a small press release to inform our readers of this event:
“Giani Forte was created in 1991 for voluptuous women who want to showcase their curves. For over 20 years, the brand has been involved in plus size fashion and trying to change attitudes and ideas about fashion. Giani Forte believes that plus size women deserve to dress and feel sexy. They must claim their generous curves and feel good about themselves, good about their clothes. Their stylists regularly keep an eye on the latest developments with the ongoing effort to stick to the emerging trends and adapt them to its clients.
Comfort, quality fabrics, cuts and present innovative and original details are the keywords that we always keep in mind to offer collections that surpass season after season. The important thing is to find what cut and what material will succeed in sublimating forms of our clients, always adding a trendy touch but not too sharp to be able to wear our creations both day and night ” explains Laura and Julie, stylists at Giani Forte.
“The brand decided to settle in Paris on the Champs Elysees to enable its clients to find them directly in a high street store, one of the most beautiful avenues in the world. It is also an opportunity for Giani Forte to reach clients from all over the world, since we know the brand attracts many countries of Eastern Europe.”
It is in a cozy and intimate environment that the brand wishes to open its flagship store on March 1st, in the gallery of 26 Avenue des Champs Elysees, for the sake of proximity to its customers and most importantly, sense of service and advice. “Our clients need to have a personalized and counseled service; that is why they go to shop. We will attach priority to meet their expectations. On the Champs Elysees, there are many, many department stores, we want to distinguish ourselves by creating an intimate space where the client feels comfortable, they can take time to discover our collections.” Explains Deborah Levy, director and co-founder of the brand.
The brand has not wanted too much media interest since its creation, relying on word of mouth alone. Giani Forte has recently created a Facebook page and Twitter account aimed at meeting its customers, and to communicate their new products on a daily basis, the brand aims to transparency play in a friendly spirit. “Listening to our consumers is now essential and social networks are a great way to stay attentive to the wishes of consumers, we hope to develop interesting operations with our fans in the coming months. Especially since the community of “strong women” is very united and militant, we like to take part in this movement. ”
Photos of the new collection from Giani Forte
Read the article at our sister magazine Ma Grande Taille
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