With the Kardashian Kollection hitting the rails of Dorothy Perkins in the UK next month, curvy fashionistas everywhere have their sights firmly set on their Sears plus-size line, Kardashian Kurves. With plus size model Brianna Harrington announced as the face of the brand, the 5’10″ beauty has been launched into the spotlight after winning an on-line competition to front their campaign.
Kardashian Kurves found their new face after teaming up with the Celeb Buzz website last Summer, where the task of finding a plus size superstar in the making to front their Kardashian Kurves line for Sears began. The line, which boasts three pairs of jeans named after sisters Kim, Khloe and Kourtney is designed specifically to show off the curvy bodies which helped make them famous. It was actually the Kardashian fan base who helped make the collection a reality, with many people on their Twitter and Facebook pages commenting that they’d appreciate a plus size line.
Kim took to her blog to say
This is something we’ve been working on for a while, and we’re glad to finally be able to offer our collection to those curvier women out there. We noticed so many Twitter and Facebook comments, as well as people on our blog, saying that they would love a plus-size line so this was something we knew we just had to do!! I think you guys will really love it! More updates coming! Xo
Upon finding out that she had won the contract to become the new face of new face of Kardashian Kurves, Brianna who is currently signed with Natural Model Management told the Celeb Buzz website that
‘I am so incredible thankful for this opportunity! I can’t wait to thank the girls and the whole team.
The three pairs of Kardashian Kurves jeans are each priced at $68, with each having a style and cut specific to it’s sisterly namesake. Kim has described her design as “a sexy, low cut, straight leg jean”, whilst going on to explain that The Kourtney is “a gorgeous skinny leg jean” and The Khloe is “a tall curvy, high rise, boot cut”.
The only photos from the campaign so far have been the sister’s posing in their own specific design. However now that the search for the face of Kardashian Kurves is complete, campaign shots are sure to follow quickly with the Kardashian Kurves denim rang hitting Sears later this month.
The collection will come in sizes 18-24, and launches around the same time that the Kardashian Kollection hits Dorothy Perkins stores in the UK. (www.plus-size-tall.com/dorothy-perkins-uk) Will you be rushing to the Internet to try to get a pair of plus size jeans designed to fit a curvy figure? And if so, who do you want to wear? The Kim, The Khloe or The Kourtney?
We’re really looking forward to seeing more photos from the collection, and are hoping to see a UK release too.* = Lien partenaire