About 15 years ago an Australian concept in walking shoe was launched on to the British market which required wearers to find their balance whilst wearing them in order to tone the leg and bottom muscles. Now Reeboks have launched their version to ReeTone the leg muscles called EasyTone and are designed for women. These stylish lifestyle trainers and flip flops are designed to work key leg muscles as you walk. Reebok EasyTone combines comfort and muscle-toning benefits to create the perfect footwear. EasyTone uses balance pods in the shoes to create natural instability, which encourages toning through increased muscle activation in 3 key areas of the leg. Cloggs.co.uk [site: www.cloggs.co.uk] have a great range of easytone Reeboks so log on to browse today.
“Better legs and better bum with every step.” The ReeTone campaign kicked off in the UK on the 27th March, and will run for several weeks. The ReeTone campaign has introduced posters up and down the UK, illustrating the toning effects that can be achieved with EasyTone, and emphasises the beautiful slender legs which can be shaped without any extra apparent effort. It is hoped the television adverts will have the biggest impact during the ReeTone campaign as they are being aired during primetime to ensure maximum amount of people get to see them. The campaign is reported to be the 
largest television campaign produced for a sportswear brand and is aimed at getting everyone talking about the shoes, whilst thinking of the beautiful legs and bottoms which can be sculpted with ease.
This new campaign is a major change for Reebok as it tries to redefine its image and move from a purely a sports and gym shoe manufacturer into more of a lifestyle footwear brand. Their campaign and re-branding reflects the change in fitness trends over the past few months as due to the economic downturn fewer people are using the gym, preferring to exercise at home. Reeboks hope that the new ReeTone lifestyle shoe will become the fitness fad of 2010.
The trainers and flip-flops are very stylish and reasonably priced. The Easytone Reeinspire is available in black with pink trim or white with purple trim. They are suitable for playing sports in or wearing as a leisure shoe. The aircushions make it feel as though you are walking on sand. And of course with each step you are toning the gluteal muscles and legs.
The flip-flop, Easytone Flip, is also very stylish and ideal for day wear. They are available in violet and white or black and coral. Whilst they will not be the cheapest flip-flops you ever buy they are very robust looking and offer the same muscle toning benefits as the trainers.
Cloggs.co.uk [site: www.cloggs.co.uk] have a great range of easytone Reeboks so log on to browse today.
Interesting article. I wasn’t aware the concept was first pioneered in Australia. Alot of shoemakers are moving into this market now – making it a very competitive environment. This should be good news for the consumer – as it will keep prices reasonable. I heard somewhere that a cheaper alternative to FitFlops have just hit the market at £19.99
There are no short cuts to a great butt. Diet and exercise does it. Try inline skating for the best all round butt shaper in the world. If you don’t know how or have trouble skating get a Skaters Coach – http://www.skaterscoach.com. It makes skating easy, and your butt look great. Just a pair of shoes alone won’t do it.
I’m hope that the trainers do ‘say what they do on the tin’ – but, as Susan notes above, there are no ‘magic bullets’, and in light of this I think it should be pointed out that even though the trainers may be an innovation, ladies (and men) around the world will need to look at themselves, and their lifestyle holistically if they are truly intent on improving their shape.