Robyn Lawley is the new face of Boux Avenue lingerie

Boux Avenue is Dragon’s Den star Theo Paphitis’ lingerie label which is available both online and in one of the stores across the UK. The lingerie is designed for everyone, all ages and al sizes. They ‘create irresistible lingerie and nightwear that will compel the desire to look, touch, feel and of course, wear.’ And they have just chosen the new face of Boux Avenue, plus size model Robyn Lawley.

Young Australian Robyn Lawley is a size 16 and has graced many glossy magazines including Vogue and Elle. As such she has become an icon for curvy women. As the new face of Boux Avenue, Robyn Lawley is promoting the new autumn collection called ‘embrace your curves’. “I am delighted to be chosen as the face and body of Boux Avenue lingerie,” says Robyn. “The brand is striving to promote a healthy body image and their size range reflects this. They are making beautiful and exquisite lingerie accessible to every woman.” With the measurements 36-32-42 and D-cup breasts, Robyn Lawley may seem a surprise choice to some for modeling lingerie, especially as she replace size 10 Strictly Come Dancing star Ola Jordan. However, she is the perfect choice for a lingerie company who prides itself in being an inclusive brand for all ages and sizes. The range is available from bra size 30A to 40H and waist size 8-20.

Robyn Lawley: embrace your curves Lyla bra in raspberry, £26, and the matching high waist brief, £16

The new collection at Boux Avenue, embrace your curves, is stunning with the use of evocative bold colours, animal prints, and sheer fabric with lace. Undoubtedly Robyn Lawley looks amazing in the designs but there are some that believe asking her to be the new face of the brand was just a clever marketing move and that many of the designs are not really plus size. Take a look at the new collection by visiting www.bouxavenue.com and let us know what you think.