For plus sized women looking for big clothing, then the magic formula UK high street clothing shops use to size their clothes is revealed in a recent survey.
A consortium of 16 major retailers, mainly comprising chain stores and departments stores like Marks and Spencer, Debenhams, John Lewis, catalogue firms like Littlewood and La Redoute funded the survey.
The results showed that more than 60% of women could not find clothes to fit comfortably in high street stores and many were a size 16 or more – which is often the size many high street stores stop making their clothes at.
The results were put together from electronic 3D body scans of thousands of men and women.
Theoretically, the data gives clothing companies a template to make attractive, stylish and comfortable clothes for men and women of any size. The sample should also allow the stores to work out which sizes are the best sellers.
The conclusion is the high street stores either choose not to cater for big clothing or find churning out fashion for regular sizes more profitable.
Shopping online has taken up the slack for plus sized men and women. Lots of shopping sites cater for curvy women and broad men – but one of the odd facts is that these sites are either extensions or subsidiaries of the same high street stores that fail to cater for plus sizes.
For larger men and women, the result is still to their benefit – online stores offer more convenient shopping, often at cheaper prices and with a larger selection of fashion, styles and sizes than even the largest high street shop.
Larger women could be led to suspect that retailers are trying to discourage them from going to their shops in favour of skinny, bright young things who are probably less fussy customers and prepared to pay higher prices.
So, if you are a plus sized girl or broad man who needs big clothing, ignore the high street and check out our directory of online stores that have the clothes you want at the prices you want to pay.
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