Are Pepsi perpetuating the skinny problem on the catwalk? They have just announced they intend to launch their new campaign ‘Get the Skinny’ as an official sponsor of Mercedes-Benz Fashion Week.
They will be launching their rebranded Diet Pepsi at fashion week from the 10th to the 17th February. The rebranded can is thinner than the older style. Pepsi promise “Diet Pepsi gives you all the refreshment you need – with zero sugar, zero calories and zero carbs. The attractive new can will be available to consumers in stores nationwide in March in addition to existing packaging.â€
Diet Pepsi will also be front and center at Lincoln Center, teaming up with Charlotte Ronson, Betsey Johnson, Maybelline and offering onsite refreshment.  Stylesetters 
attending Mercedes-Benz Fashion Week can stop by the Diet Pepsi booth to ‘Get the Skinny’ on the latest trends and collections.
Pepsi say they have changed their can with the slogan ‘Get the Skinny’ as a “celebration of beautiful, confident women.”
What do you think of this new branding and slogan? Do you think they are sending out the wrong message to beautiful, confident women? With all the campaigning around the world to celebrate women of all shapes and sizes surely they are sending out the wrong message; that to be beautiful and confident you have to be skinny? Or am I being too sensitive? What do you think?
Not a fan of this campaign or this can. It does, indeed, send the wrong message — that “you’re not good enough” the way you are. Let’s hope women don’t buy in and that they give this one a pass. I’m a diet Sunkist kinda gal, anyway. PS: Who wants to reconfigure shelving in the fridge?